Holly works part time for the Seed Sovereignty Programme, facilitating the Crowd Breeding Project and inspiring others to explore the radical possibilities of seed. Alongside this work, she is also a commercial vegetable and seed grower based at East Neuk Market Garden in Fife. In 2024 Holly travelled the Pacific Northwest of the US and Canada on a Churchill Fellowship, exploring collaborative and dynamic approaches to seed production that build resilience and diversity. Before embarking on her journey into agroecological farming, Holly trained in formal horticulture, and has a background in urban community growing.